Denis Kuchta’s subtly pixellated identity for Lithuanian arts fair

Date
30 September 2016
Reading Time
1 minute read

Designer Denis Kuchta is based in Vilnius, Lithuania and he’s created an identity for the city’s annual art fair. Art Vilnius is the region’s biggest contemporary art fair and his task was to create an identity that could live both inside and outside the venue space.

Denis has a keen interest in form, typography and design methods and he approached this project by looking at past identities for the fair. For his interpretation he’s taken inspiration from the original logo, then stretched and manipulated the words ‘art’ and ‘fair’, which acts as the central graphic. The pixellated typeface is large and blocky, and provides a framework that contains information about the fair. This typographic focus means the viewer’s attention is kept on the actual works of art being exhibited rather than overpowering, unrelated imagery.

The simple identity has been applied to posters, programmes and outdoor advertising and stands out against the clean, white gallery spaces of the fair in a punchy yellow and black palette. This identity was created for 2015’s fair, but has been used in subsequent fairs for its clear, communicative approach.

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Denis Kuchta: Art Vilnius

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Denis Kuchta: Art Vilnius

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Denis Kuchta: Art Vilnius

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Denis Kuchta: Art Vilnius

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Denis Kuchta: Art Vilnius

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Denis Kuchta: Art Vilnius

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Denis Kuchta: Art Vilnius

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Denis Kuchta: Art Vilnius

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About the Author

Rebecca Fulleylove

Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.

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