Launch Recite Me assistive technology

Lovely-looking teaser video promotes Diesel and Edun's Studio Africa collaboration

Date
6 March 2013

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There’s been a lot of chatter around Diesel’s new hook-up with Edun, which goes well beyond a new denim range made in Uganda. To promote the project they’ve approached a host of exciting up-and-coming creative talents who represent the cream of the new generation of African practitioners, from photographers and fashion designers to artists and bloggers. Bringing them together as Studio Africa, the hope is to create “a virtual loudspeaker and platform for a new generation of creative talents from across the continent.” This teaser video released this week has a really nice energy about it as well as some gorgeous shots and there’s a host of live events, broadcasts and more video content on the way.

The words “STUDIO AFRICA” appear in bold, red, textured lettering across the centre of the image. They are set against a black and white background of palm trees and a sharp, white architectural edge.
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Diesel + Edun: Studio Africa teaser (still)

Two people are seen in silhouette against a purple and pink twilight sky. Blurred palm trees stand in the background.
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Diesel + Edun: Studio Africa teaser (still)

Two people stand together in the middle of a vast, pale sandy landscape. They are small figures against a bright, empty horizon under a clear sky.
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Diesel + Edun: Studio Africa teaser (still)

A person’s hands browse through a stack of brightly coloured, patterned fabrics. They hold a pair of glasses while feeling the texture of the textiles.
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Diesel + Edun: Studio Africa teaser (still)

A person stands in a doorway of a sparsely furnished room, one arm raised in a gesture. They wear a dark button-down shirt and slim-fitting trousers.
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Diesel + Edun: Studio Africa teaser (still)

A person stands behind a wooden bar, looking directly at the camera. They wear a white shirt, a black tie, and a brown patterned waistcoat. Behind them, the bar is lined with various bottles and framed artwork.
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Diesel + Edun: Studio Africa teaser (still)

A person wearing a black baseball cap and a dark denim shirt stands against a weathered yellow wall. Beside them, a grey wooden door and several carved wooden panels lean against the masonry.
Above

Diesel + Edun: Studio Africa teaser (still)

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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