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Donald Trump holds a black marker to his lips while looking at a blue campaign sign. The sign features the word “Trump” and the slogan “Make America Great Again”.

Mark Sommerfeld captures a Trump political rally from a bystander’s perspective

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Date
26 April 2016

The campaigns currently under way to secure nomination for the US presidential election are dominating the international news with media access carefully managed at each rally to present each candidate in the best light. Photographer Mark Sommerfeld travelled to Buffalo in New York on April 18 to capture a rally held in support Donald Trump’s bid to become US President. The rally was held at the First Niagara Center, home of the Buffalo Sabres hockey team and attended around 15,000 people – one of Trump’s largest rallies to date. Mark’s images, taken on a point-and-shoot camera as he did not have press accreditation, provide a candid insight into what a Trump rally is like beyond the images that prevail in the media. We spoke to the photographer to find out more.

What compelled you to go to the rally?

My friend Oliver invited me on a whim and I was free and curious so I said yes. Tickets were free but we were reminded by a creepy recording blasted over a megaphone that this event was"’Paid for by Trump," and as such “Protestors will be removed.” Buffalo is a short drive from where we both live in Toronto. I was curious to see and talk to people who support Trump and find out if the media’s portrayal of his supporters, and his campaign, at all resembles the reality on the ground. I suspect Oliver and I weren’t the only “looky-loos.”

What was the atmosphere like? What were you planning to shoot? 

The atmosphere was like a college tailgating event or party. There was drinking, merchandise sales, metal detectors, people screaming inappropriate slurs, fans from both sides yelling at one another, local and national media and swarms of local police/security guards with guns/rifles,secret service, helicopters, police dogs and horses.

Since it was a last minute trip and I didn’t have press credentials I wasn’t permitted to bring in a camera with a detachable lens so I brought along a cheap 35mm point n’ shoot and a few rolls of film. My aim was to document the different kinds of people in attendance but it quickly turned into documenting the whole atmosphere. I had no idea how much the rally would resemble a sporting event…but this was less civil than most sporting events I’ve been to. Neither side seemed to have any respect for the other, it felt like a fight.
  
What was the reaction to your presence as you took the images?

Everyone I spoke with or photographed didn’t question my motives, they just wanted to share their story and their opinions. A lot of people talked about jobs, more jobs with Trump. Not surprisingly, it stirred a lot of emotions in me. I saw people and families with small children cheering with elation, spitting venom at protestors and even a few tears during Trump’s speech (which was mostly incomprehensible political jargon and cheerleading). 

What do you feel that the set of images says about the current nature of political campaigning in the run up to the election?

I feel these images hint at just how much of a show political campaigning in the USA has become, in scale and entertainment value. After listening, and almost falling asleep during Trump’s hour long, nonsensical speech, it seemed clearer than ever that his supporters are voting for his marketing campaign and splendour, not whatever policies he claims to be championing. 

Donald Trump raises an arm while holding a campaign sign that reads “GREAT AGAIN”. He is surrounded by people in suits within a crowded, dimly lit room.
Above

Mark Sommerfeld: Buffalo 2016

A pile of campaign buttons and badges from the 2016 US election. Many feature the name “Trump” and slogans such as “Make America Great Again” and “Veterans for Trump”.
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Mark Sommerfeld: Buffalo 2016

A person wearing an orange cap and a white T-shirt holds up another white T-shirt. The shirt reads “DONALD TRUMP” in bold blue and red letters, with the phrase “FINALLY SOMEONE WITH BALLS” below.
Above
Left

Mark Sommerfeld: Buffalo 2016

Right

Mark Sommerfeld: Buffalo 2016

A person stands on a pavement holding up a white T-shirt. The shirt features images of Hillary Clinton and Monica Lewinsky with the text “HILLARY SUCKS BUT NONE LIKE MONICA”.
Above

Mark Sommerfeld: Buffalo 2016

Five people stand together in a corridor, smiling and holding campaign signs. The signs read “the silent majority STANDS WITH TRUMP” and “TRUMP MAKE AMERICA GREAT AGAIN”.
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Mark Sommerfeld: Buffalo 2016

Two people sit in white plastic chairs wearing orange T-shirts that read “TRUMP16 MAKE AMERICA GREAT AGAIN!”. Both give a thumbs-up to the camera, with more of the same T-shirts draped around them.
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Mark Sommerfeld: Buffalo 2016

A person stands with their back to the camera in a diner, wearing a blue sports jersey with “TRUMP” and the number “45” on the back. They face a long red counter and a chalkboard menu listing various food items.
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Mark Sommerfeld: Buffalo 2016

A crowded airport terminal with people queuing through security checkpoints. Several people wear bright green T-shirts with the word “Trump” printed on them.
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Mark Sommerfeld: Buffalo 2016

A wide shot of a crowded indoor arena during a political rally. A large overhead screen shows a close-up of Donald Trump, while a digital banner reads “MAKE AMERICA GREAT AGAIN!”.
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Mark Sommerfeld: Buffalo 2016

Two people sit in a crowd, viewed from behind. One person holds a large bucket of popcorn, while a “Trump” campaign sign is visible in the background.
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Mark Sommerfeld: Buffalo 2016

A large crowd gathers in an arena for a political rally. In the foreground, people hold up signs that read “TRUMP MAKE AMERICA GREAT AGAIN”.
Above

Mark Sommerfeld: Buffalo 2016

A Secret Service agent in a tactical vest stands guard in a crowded arena. They are surrounded by people in suits, with a crowd of spectators visible in the background.
Above

Mark Sommerfeld: Buffalo 2016

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About the Author

Owen Pritchard

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Owen joined It’s Nice That as Editor in November of 2015 leading and overseeing all editorial content across online, print and the events programme, before leaving in early 2018.

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