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A person smiles broadly, holding a large, soft plush object in their arms. The object is split into two colours, yellow on the left and blue on the right with small yellow stars.

Fashion: Totally unique look book from young fashion designer Josh Reim

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Date
12 May 2014

What can you say about a guy whose bio on his website is just one big question mark other than “Dear Josh, you have the best look book I have ever seen. Explain.” From what I can gather, Josh Reim is a young fashion designer whose clothes look like altered versions of your best thrift-store finds. Kitsch embroidery, cuddly toys and enormous batwing sleeves are met with menacing ropes woven around hems, and cute characters on the fronts of dungarees that look a tad more frightening than they probably should. Add to that mix a bunch of models that look like they haven’t seen sunlight or vegetables for a few years messing around in a dusty recording studio and you’ve got one of the most palpable and inspirational look books you’ll see this year. Just to add to the mystery, it’s almost impossible to find anywhere that sells his clothes. Best guy ever.

A person wears a white shirt with the word “MENSWEAR!” embroidered in rainbow colours. Their hands rest on the arm of another person wearing a bright yellow garment.
Above

Josh Reim: AW14. Photos by Jetro Emilcar

A person with red hair stands in a wood-panelled studio surrounded by synthesisers and electronic equipment. They wear a white short-sleeved shirt with the word “MENSWEAR!” across the chest and grey trousers.
Above

Josh Reim: AW14. Photos by Jetro Emilcar

A person in a blue T-shirt and white trousers poses in a music studio. They are surrounded by synthesised keyboards, mixing desks and tangled cables.
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Josh Reim: AW14. Photos by Jetro Emilcar

A person stands with their eyes closed and arms folded in a music studio. They wear a fluffy white oversized sweater and matching trousers. Around them are various synthesisers, keyboards and racks of electronic equipment.
Above

Josh Reim: AW14. Photos by Jetro Emilcar

A person stands in a music studio, wearing a dark green T-shirt under maroon overalls. They are surrounded by synthesisers, keyboards and electronic equipment against wood-panelled walls.
Above

Josh Reim: AW14. Photos by Jetro Emilcar

A person wearing a yellow turtleneck smiles broadly while holding a large, plush crescent moon. The moon is yellow with a blue tip featuring small yellow stars.
Above

Josh Reim: AW14. Photos by Jetro Emilcar

A person with red hair stands in a wood-panelled studio, surrounded by synthesisers and electronic equipment. They wear a white patterned shirt and wide-legged beige trousers.
Above

Josh Reim: AW14. Photos by Jetro Emilcar

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About the Author

Liv Siddall

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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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