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Film: A weird dystopian collage showcase of Prada's fall collection

Date
20 August 2013

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Never one to follow the crowd that Miuccia Prada. On first watch, Real Fantasies, a short produced with long-term collaborator AMO to advertise the Fall Winter 2013 collection, looks like nothing short of a bad dream about a dystopian society which has been thrown into a time-warp and then emerged the other side only to be cut into tiny pieces and stuck back together again. What’s more, it’s oddly transfixing. The disjointed music, two-dimensionality and surrealist influence all come together with an absurd kind of harmony which shows the collection in its absolute best light.

There’s an air of the dissatisfied housewife about the whole charade too somewhere amid the fur coats and pink checked dresses – and it’s an influence which creeps into the men’s looks as well. As Prada explain: " The shows overlap to shape a distorted graphic universe. Urbanity and a mysterious domestic ambience merge in a sequence of stories where simplicity is observed as the ultimate form of perfection… The main topics explored in the collection stem from raw elegance and banal emotion, weaving in multiple interconnected stories. Profound romanticism, stories of normal men, women, and life, are brought together as an animated puzzle of recognisable daily elements."

Well that’ll do it. We can’t look away.

A person wearing sunglasses reads a book while standing inside a glass-fronted cabinet. They are set against a deep blue wall with a shelf of books and two framed artworks.
Above

Prada and AMO: Real Fantasies (still)

A person in a dark leather jacket leans over a ledge in a blue room. Beside them, a black and white cat looks on under a single hanging lightbulb.
Above

Prada and AMO: Real Fantasies (still)

A person wearing a brown fur coat and a red leather skirt talks on a black corded telephone. They stand in a doorway, with a portrait of a person and a Siamese cat visible in the room behind them.
Above

Prada and AMO: Real Fantasies (still)

A close-up of a person’s face is shown on the screen of a vintage television. They have their finger pressed against their lower lip, looking directly at the camera.
Above

Prada and AMO: Real Fantasies (still)

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About the Author

Maisie Skidmore

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Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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