Ace new playable site and identity for Green Man Festival

Summer may feel like a hell of a long way off, but the good people over at Green Man festival see winter as little but a stop-gap between their three day-long stints of frolicking about in the Welsh countryside. So much so that they’ve just launched their new identity and website, designed by studio Lovers with gorgeous illustrations by 2014 It’s Nice That Graduate Lauren Humphrey.

The site uses an illustrated toy of sorts as its homepage, created by Dan Powell, with a series of beautiful and weird characters drawn by Lauren including a crocodile who takes dental hygiene very seriously, a flying horse and a bespectacled duck. When you click on the icons you’re rewarded with more beautiful and oddball images, and even animated videos. Fully recreating the festival experience, it’s very easy to get lost here.

The textures and colours of the illustrations work beautifully with Lovers’ identity for the festival, and Dan’s carefully considered site design, which mixes just the right amount of usability and surprise, is a triumph.

So whether you’re the sort of person who enjoys huffing ketamine off someone’s Hunter wellie boot, someone who likes Belle and Sebastian (guilty as charged), a wearer of floral headbands or simply someone who loves playful digital design, there’s something for everyone here.