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An illustration of two simplified yellow-haired faces on a black background. The face on the right has large red circles on its cheeks. Below them, white text reads “GT Eesti”.

Grilli Type designs new typeface inspired by Soviet children’s books 

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Date
23 February 2016

Swiss type foundry Grilli Type has created GT Eesti, a typeface with Soviet Russian origins. Designed by Reto Moser, it’s an interpretation of the “Soviet geometric sans serif Zhurnalnaya Roublennaya, first released in 1947 and designed by Anatoly Schulkin,” explains Grilli Type. 

The original font was found by Reto after he was shown some Estonian children’s books as a student. He then started to digitise the updated Eesti based on scans from the books. While designing, Grilli Type realised there were two versions of the typeface Display for big sizes and Text for smaller uses so Reto has incorporated those subtle differences into the final typeface. 

To accompany the typeface, Grilli Type has made a microsite that goes into detail about the story behind Eesti, the decisions behind certain elements of the type and the subfamilies within it. With inspiration originally coming from the old children’s books, the team have created brightly coloured graphics to sit alongside the font. Like modernised illustrations with added the animations are smart, compact and communicative. The typeface alone is dynamic, clean and sensitively interpreted, but the microsite adds another level to the project, giving it historical relevance and a glimpse into Grilli Type’s design process.

An animation in which bright purple text on a black background reads “Quest”, “3725$” and “Naive”. The letters shift and warp with subtle movement.
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Grili Type: GT Eesti

A typographic specimen for the typeface “GT Eesti” featuring two large, white capital “M” characters against a black background. The top of the page reads “GT EESTI” and the bottom contains a brief description of the font’s Soviet-inspired origins.
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Grili Type: GT Eesti

An animation of orange Cyrillic text on a black background that reads “Учить Слам Жакет”. The letters shift and morph subtly.
Above

Grili Type: GT Eesti

A typographic specimen on a black background showcasing a white serif typeface in various weights and sizes. The text is written in several languages, including Russian, Estonian and Czech.
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Grili Type: GT Eesti

A specimen sheet for the GT Eesti typeface showing various weights and styles in white text on a black background. The layout displays uppercase and lowercase Latin and Cyrillic characters across categories such as “Text” and “Display”.
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Grili Type: GT Eesti

Blue typographic text on a black background. The words read “,Üçk?”, “„Ömi”” and “Äcë!”.
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Grili Type: GT Eesti

Four red Cyrillic characters are arranged in a grid against a black background. The top row shows “Д” and “Щ”, with “В” and “З” below them.
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Grili Type: GT Eesti

Three posters featuring bold, primary colours and geometric shapes on black and white backgrounds. The central poster is white with Estonian text reading “SÜNNIPÄEVA” and various small illustrations of people and objects. The flanking posters are black, filled with abstract shapes and stylised faces.
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Grili Type: GT Eesti

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About the Author

Rebecca Fulleylove

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Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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