New website and new work from the awesome Hey Studio

When a studio with a back catalogue as impressive as Hey’s relaunch their website it’s tricky to know where to start in terms of choosing what aspect of it to cover. Is it the crisp design of their now fully-responsive site, the beautifully conceived identity for a Miami-based jam company that represents the product’s moreishness through the medium of randomly-generated die-cut patterns, or the 500 unique invitations they produced for ArtFad 2014, a contemporary Art and Craft Award? In this instance all of them because, as ever, all of Hey’s work is much too good not to show off.