A few nice new projects from NYC studio High Tide

If there’s one thing New York design studio High Tide knows well, it’s how to brand a luxury startup. Danny Miller and his team have worked with brands like Warby Parker since they were just a glint in the lens of their founder’s spectacles, then subsequently with all manner of high-flying fashion brands. As a rule they opt for effortless minimalism, but the selection of work below demonstrates the studio’s tailored approach to every new client they take on, whether it’s footwear or fragrance they’re peddling.