I Like Birds creates architecture-based Galerie Trittau identity

For those that aren’t au fait with traditional timber-frame building techniques (and frankly, shame on you), fachwerk is an architectural style found largely in Germany and Alsace where the chunky beams of a building are left exposed to reveal their intricate carpentry. Hamburg-based studio I Like Birds turned to this construction style when tasked with developing a new system for Gallerie Trittau’s printed media, inspired by the art’s venue’s unusual architecture.

Instead of overtly referencing its angled baulks (roughly squared timber beams, for the noobs), the studio went for a subtler approach and used the squares and triangles to develop a grid system that it could then use across all of the gallery’s printed materials, catalogues and posters. In this system, headers jut out from the corners at 45 degrees and the publications features pared-back half-covers that reveal colourful imagery underneath. The result is a recognisable concept that’s meaningful without being clichéd. Nailed it.