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A cluttered creative workspace with a yellow desk covered in open sketchbooks, a laptop and a pencil case. A mood board behind the desk is pinned with various illustrations, photographs and fabric swatches.

Introducing... The skillfull surprises of designer and maker Sarah Parker

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Date
10 August 2012

Hold the phone, Sarah Parker has just updated her website with some stunning projects that have made us go all giddy. What’s that? You don’t have a phone. Well hold your email, Sarah Parker’s just…What now? It’s not impossible. Change the settings. Oh whatever, anyway Sarah Parker’s new work is properly ace.

The Brighton University graduate has mastered the art of producing cool work for cool clients in a totally non try-hard way and her personal projects are pretty life-affirming too, in particular the Totally Tropical series of painstakingly set still-life. With commissions from *Wallpaper, Esquire and The Guardian as well as Honda, Uniqlo and Bompas & Parr on her CV it’s clear that her faultless eye for for composition and quirky detail has not gone unnoticed and it’s great to see a creative going from strength to strength with such flair.

It just felt rude not to get know her a little better, so we did…

A watermelon, sliced open to reveal its red centre, sits on a draped white cloth. A clear acrylic sheet is placed in front of the fruit, creating a layered effect against a backdrop of oriented strand board.
Above

Sarah Parker/Catherine Losing: Totally Tropical

A pineapple with a slice missing stands behind a clear acrylic sheet. The sheet is decorated with expressive, painterly brushstrokes in white and light blue.
Above

Sarah Parker/Catherine Losing: Totally Tropical

A potted plant with a single orange flower sits behind a clear acrylic sheet. The sheet is painted with thick, textured strokes of light blue and peach paint.
Above

Sarah Parker/Catherine Losing: Totally Tropical

Where do you work?

Though I have a studio in Stoke Newington I spend quite a lot of time on shoots at studios around London or out and about sourcing props and materials. It really depends upon the job I’m working on at the time – I quite like the variety really.  

How does your working day start?

Again, it depends upon what project I’m doing. Each day is different from the next. It could be an early call time for a shoot so I’m up super early heading out to the location, or a studio day would mean a more leisurely start at about 10am. A coffee and replying to emails usually gets me into the work zone.

How do you work and how has that changed?

At the moment a lot of my work involves collaborations with photographers, so it’s a lot more about working with other people than it used to be. I really enjoy the process of developing a project with someone else, from initial idea-sharing to making decisions on set. 

Where would we find you when you’re not at work?

For the last couple of weeks you’d have found me watching the Olympics! I’m slightly addicted. Though in general (apart from design stuff) my other passion is cooking (and eating of course) so I’d probably be in the kitchen or at a friend’s enjoying some good grub.

Would you intern for yourself?

Yes, I think so! I did a lot of internships and work experience when I finished uni – some good, some bad, the bad ones being where I didn’t learn or experience anything new. I’d like to think I could offer my interning self some genuine advice, interesting experiences and at the very least some decent tea and cake. 

A collection of clothing and accessories is suspended by red ropes against a pale background. A beige trench coat and brown striped skirt hang centrally, flanked by a patterned shirt, a shoe, and gloves on light blue panels. A small suitcase and three glass bottles sit on the floor below.
Above

Sarah Parker/Sam Hofman: British Fashion Council Menswear London Collections for GQ

A grey checked blazer, black loafers, a leather bag and a patterned jumper are suspended from orange strings. Each item is displayed on a different geometric shape in shades of white and green. Two small dogs sit on a mint green floor below.
Above

Sarah Parker/Sam Hofman: British Fashion Council Menswear London Collections for GQ

Various fashion items hang from orange cords against a pale grey background. A tan quilted jacket, a brown holdall, silver shoes, an umbrella and a patterned sweater are suspended over a small red teapot and a green cup.
Above

Sarah Parker/Sam Hofman: British Fashion Council Menswear London Collections for GQ

A collection of clothing and accessories is arranged in a floating, sculptural composition against a pale grey wall. A colourful patterned coat and an olive green bomber jacket hang from orange cords, alongside a yellow accessory and a pair of brown leather shoes.
Above

Sarah Parker/Sam Hofman: British Fashion Council Menswear London Collections for GQ

Clothing and accessories hang from orange ropes against a grey background. A black leather jacket, a patterned jumper, and patterned trousers float alongside a black beanie with pink pom-poms. A tennis racket, a boot, and a pyramid of tennis balls sit on a green mat below.
Above

Sarah Parker/Sam Hofman: British Fashion Council Menswear London Collections for GQ

Clothing and accessories hang from orange cords against a backdrop of grey and light blue geometric shapes. The items include a black backpack, a red and black checked garment, a black jacket with gold embroidery, and a striped triangular piece of fabric. A small globe and a red object sit on a mint green floor.
Above

Sarah Parker/Sam Hofman: British Fashion Council Menswear London Collections for GQ

A white plate on a green textured tablecloth is filled with a variety of small food items. These include a bagel, a banana, slices of bread, eggs, and a small burger, all arranged in a loose grid. A white mug, fork, knife and spoon with red handles surround the plate.
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Sarah Parker/Michael Bodiam: My Day on a Plate – Athletes’ Meals for Nowness

A variety of small food portions are arranged in a precise, circular pattern on a white plate. The items include slices of bread, carrots, a leaf of lettuce, and small bowls of condiments. A fork and knife sit to the right, with salt and pepper sachets to the left.
Above

Sarah Parker/Michael Bodiam: My Day on a Plate – Athletes’ Meals for Nowness

A collection of abstract shapes and objects in shades of green and tan are arranged on a reflective grey surface. A curved piece of wood leans against a green-gradient block, while a flat green slab and a small plant sit nearby.
Above

Sarah Parker: Suck It Up

A blue dotted curtain hangs to the left of a reflective surface. On the surface, a wavy blue sculpture stands beside a light blue cylinder, with a swirl of blue liquid pooling around them.
Above

Sarah Parker: Suck It Up

A 3D render of a yellow rectangular block with a black cracked pattern, standing upright on a reflective grey surface. A yellow liquid spills from a flat yellow plane, with a wooden cylinder and a white feather nearby.
Above

Sarah Parker: Suck It Up

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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