It’s tricky to argue with anything that Jack White does these days through the sheer relentlessness of his stunning output; so when he says he wants two versions of himself in the same video, I doubt director Dori Oskowitz put up much of a fight. His latest video for the barnstorming Shakin’ is a triumph of bendy dancers and double vision and I urge you tune in to three and a half polished minutes that ooze brand White.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.