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A series of five white cards with green pixelated text that reads “WE’VE GOT YOU COVERED”. Each card features a small photograph and the words “COLOR NEGATIVE” at the bottom. The final card includes the Triple logo and contact details for a lab in Singapore.

Being funny and fearless with Singaporean art director Jonathan Chen

As junior art director at BBH Singapore, Jonathan's beautiful work mostly covers advertising – but he leaves plenty time to create playful personal projects too.

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Date
13 April 2023

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The work of Singapore-based graphic designer and artist Jonathan Chen is incredibly varied, but still manages to maintain a cohesive vision throughout his portfolio. Contemporary lettering and subtle motion graphics give Jonathan an edge, making him one of the most promising young talents working in Singapore’s art and design field today. “I personally enjoy infusing my work with a bit of humour, and then create a visual direction around it,” Jonathan tells It’s Nice That.

The humour of Jonathan’s work is definitely apparent – nothing takes itself too seriously, despite the craftsmanship being incredibly refined. Fun colours and juvenile type mesh together harmoniously across all of Jonathan’s work, but the designer remains humble about it. “While these projects may not be much, I truly enjoy working on them,” he says. “An example of my work involves selling a blind box that contained my own belongings, ranging in value, or designing my name cards in the form of receipts since they tend to stay in our wallets for a long time.”

As someone who is inspired by fearlessness and a “seeming lack of care”, Jonathan is always looking to take risks, push boundaries and experiment in his future projects.

GalleryCopyright © Jonathan Chen, 2023

A person in a long red garment and gold metallic leg prosthetics stands against a plain grey background. A large, white 3D typographic element wraps around them, with the word “featuring” written in small red letters above.
An animation in which the word “Camp!” appears in translucent, bubble-like letters. The letters float and shift subtly against a backdrop of green treetops and a blue sky.
A collage of film negatives and strips featuring a variety of photographs. A large film canister is laid over the images, with red text reading “Triple Mini Lab” and “We’ve got you covered!”. The bottom of the image contains a green logo for “Triple Mini Lab” alongside contact details and a description of their C41 and black and white film processing services in Singapore.
An animation in which a 3D object is scaled and renamed against a white background. A large “bowl” shrinks into a “sauce dish”, then transforms into a vertical “cigarette”.
An animation of a flyer for “TimeTech Printing Service” set against a blurred office background. White cards slide over the layout, displaying the text “04 per page” and “$0.04 pt”.
A collage of four photos styled like social media stories with colourful backgrounds and digital stickers. The images show pairs of people posing together, overlaid with bold text including “BBM 4EVA”, “BROS 4 LYF :)” and “BBM 4 LYF”.
A promotional graphic for a “Paraphernalia Blind Box” featuring a white box decorated with photos of a bedroom. Large yellow text at the top reads “PARAPHERNALIA BLIND BOX”, with a yellow circle at the bottom right stating “$13!”.
A portfolio layout for creative designer Jonathan Chen. The page features a receipt-style menu on the left and three project previews on the right, including “Skewed Pages”, “Typography 3” and “Spaces 2”.
Several clear plastic pouches are scattered across a white surface. Each contains a black fabric item and is printed with the words “A Good Day”.
A person wears black socks and black Crocs, while another hand holds up a matching sock. The socks feature a white graphic and the words “A GOOD DAY”. To the left, the socks are shown in a clear plastic package with the headline “A Good Day”.

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Copyright © Jonathan Chen, 2023

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About the Author

Joey Levenson

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Joey is a freelance design, arts and culture writer based in London. They were part of the It’s Nice That team as editorial assistant in 2021, after graduating from King’s College, London. Previously, Joey worked as a writer for numerous fashion and art publications, such as HERO Magazine, Dazed, and Candy Transversal.

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