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A white square card rests on a wooden surface. In the centre, a colourful logo reads “Picapino” in a bold, geometric typeface.

Much-needed cheerful updates from the brilliant Jorge Primo

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Date
12 April 2013

Last time we featured Jorge Primo on the site I was banging on about how sunny it was outside and how fittingly bright his work was. That was in July 2012 and everything in London was rose-tinted. Today the rain won’t stop coming down and I got soaked on the way to work, but still Jorge’s cheerfully colourful identity for carpenters Picapino has brought a smile to my face. Which really goes to show that great design even has the power to lift your spirits on the most depressing days.

To make things EVEN better, Jorge has just updated his website with loads of other great work alongside this particular project, so there’s plenty of mood-lifting design to go round even if this crappy weather persists. Sweet!

Two business cards for Picapino lie side by side on a wooden surface. One shows a colourful, geometric logo reading “Picapino”, while the other lists the business as “Picapino Carpintería & Ebanistería” with a telephone number and website.
Above

Jorge Primo: Picapino identity

An illustration of various hand tools and hardware arranged in a grid on a white background. The tools, including a hammer, saw and paint bucket, are rendered in a flat style using blue, orange and yellow.
Above

Jorge Primo: Picapino identity

An illustration of a stylised bird composed of geometric shapes. It features a red triangular head, a yellow beak, and a teal body, set against a plain white background.
Above

Jorge Primo: Picapino identity

A white square card featuring a series of colourful icons and symbols on a wooden surface. The graphics use a sequence of smiley faces, arrows, a balance scale, a clock, and a truck to illustrate a process.
Above

Jorge Primo: Picapino identity

An illustration of a circular process flow on a white square card. Simple icons including a lightbulb, a camera, a document and a truck are connected by yellow and blue arrows.
Above

Jorge Primo: Picapino identity

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About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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