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Two people are positioned inside an empty, white-tiled swimming pool within a grand, red-timbered hall. A blue 3D wireframe cube is laid over the scene, with one person standing on a line and another appearing to float in the air.

Joseph Ford plays with perspective in latest editorial for Avaunt

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Date
1 June 2016

Brighton-based landscape and aerial art photographer Joseph Ford has completed a trompe l’oeil for Avaunt Magazine. Titled Anamorphosis, this project uses the lines of a tennis court distorted and overplayed onto an abandoned swimming pool that can only be read from a certain perspective. “Anamorphosis is a distorted projection or perspective requiring the viewer to occupy a specific vantage point to view the image correctly,” says Joseph. The series created for the publication has the feel of a game played at length rather than simply one clever image.

The main image, which displays the anamorphic view in full is one of the most effective produced in the project. The two players squaring up at far sides of the gaffer tape tennis court drives home the size and accomplishment of the anamorphic space, successfully coercing the viewer to read the physical world falsely, and the imagined perspective as intended.

Parkour artists Kevin Francomme and David Banks occupy the camera’s field; it is only in the shooting of figures in action, living and breathing the space of distortion, that the photographs are brought dynamically to life. Though their presence high up and low in the main image solidifies the perspective, some of the most interesting examples of their work are seem in close up, scaling, running and twisting along the walls to further challenge the viewer’s expectation and understanding of space.

Accompanying the images is the tagline, “2.5 kilometres of blue gaffer tape, seven assistants, two anamorphosis artists, two parkour artists and one derelict swimming pool in Glasgow.” A true collaboration, the project was realised with a team of anamorphosis artists and assistants coordinated by Papy and Milouz from TSF Crew.

Joseph also recently completed and collated a series of diptychs pairing aerial landscape photography with fashion products for Avaunt Magazine, demonstrating a keen eye for perspective and challenging the way in which the world is viewed.

A person leaps through the air in a tiled room, swinging a tennis racket at a yellow ball. They wear a colourful patterned top and light blue shorts.
Above
Left

Joseph Ford: Anamorphosis for Avaunt

Right

Joseph Ford: Anamorphosis for Avaunt

A person floats horizontally in mid-air, holding a tennis racket. They are positioned above a white tiled floor marked with blue and black lines.
Above

Joseph Ford: Anamorphosis for Avaunt

A person in a blue top and dark shorts floats horizontally against a white tiled wall, holding a tennis racket. A yellow tennis ball hovers nearby, while bold blue stripes cut across the wall and floor.
Above

Joseph Ford: Anamorphosis for Avaunt

Two people are suspended in mid-air within an empty, white-tiled swimming pool. They are caught in a complex web of bright blue elastic bands that stretch across the space.
Above

Joseph Ford: Anamorphosis for Avaunt

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About the Author

Jamie Green

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Jamie joined It’s Nice That back in May 2016 as an editorial assistant. And, after a seven-year sojourn away planning advertising campaigns for the likes of The LEGO Group and Converse, he came back to look after New Business & Partnerships here at It’s Nice That until September 2024.

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