This isn’t the first time we’ve seen a clever take-off of the breathless tone and linguistic dexterity so beloved by big technology brands (these spots for Mintacular gum and Somersby Cider both spring to mind) but this new work by JWT for KitKat stands out for a couple of reasons.
For a start it’s the result of a partnership between Google and Nestlé which will see the new Android operating system named after the KitKat, and so the campaign to reposition the fingery favourite in the tech-cult-context makes a lot of sense. And while the video is fun, the website is the real star of the show with some lovely scrolling tricks celebrating “the immersive multi-sensory” KitKat experience. Do go right to the bottom to read the most charmingly idiosyncratic small print ever.
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