Here’s an exclusive for all you lucky lunchtime lurkers, the premiere of We Were Evergreen’s brand new video Belong is happening right here, right now. Rather than a smörgåsbord of poignant close-ups and intricate instruments, We Were Evergreen has kicked it up a notch by joining forces with the ever brilliant, Aries Moross for the visuals.
We’re treated to a medley of psychedelic shades, simple lettering and joyous beats all working melodiously with each other. Having worked with the musical trio on their artwork previously, the video seemed like the next logical step. “After completing the single and album work with We Were Evergreen we were excited to bring the print work to life with animation.”
Studio Moross goes onto say: “For the lyric video we took the collaged layers and typography from the campaign and created a simple textural video that plays close attention to the syllables and musical details within the song. The end result is a simple visualiser that is a perfect continuation of our collaboration with the band, and adds more dimension to the aesthetic of the campaign.” The animation fits perfectly with the ethos behind the song. A seamless blend of creativity and enjoyment, it’s the perfect antidote to the Monday morning blues.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.