KesselsKramer have been handling the promotional material for Amsterdam’s Hans Brinker Budget Hotel for over a decade now; in fact they were one of the agency’s first clients. The hotel prides itself on being one of the city’s plainest, dirtiest and budget-est available, offering no more than the bare minimum to their guests. That means broken showers, doors that don’t close and bunk beds without ladders according to TripAdvisor. Nice!
But KesselsKramer have always made this sub-standard service a highlight of their marketing campaigns, applauding the dog shit in the hotel doorway, celebrating the inferior levels of service and reassuring their customers that at least it couldn’t get any worse. The new campaign moves things in a slightly different direction though and it looks like the Hans Binker Budget Hotel is cleaning up its act, with improvements coming thick and fast. They’re not improvements in the strictest sense of the word though, and the campaigns still play on the horror of staying in an environment that’s toilet paper-free.
- Experimental animator Amanda Bonaiuto on building her own worlds
- Jaeha Kim channels different discplines of art through his graphic design practice
- The 14th issue of Nest speaks to the myriad experiences of gender
- Óscar Raña's scientific approach to illustration makes for beautiful geometric drawings
- Cabeza Patata brings energy and vivacity to its portfolio of 2D and 3D illustrations
- Whippets FC champions the unity and community of women’s football
- Q is the world’s first genderless voice hoping to eradicate gender bias in technology
- How and when do you shut down your studio? Carly Ayres on the decision to close HAWRAF
- Alexis Jamet's animations are warm, nostalgic and beautiful in their simplicity
- Tokyo 2020 reveals Olympic pictograms inspired by 1964 Games
- Graphic designer Jiri Mocek continues to produce inventive and expressive posters