Advertising: More hilarious ads for Hans Brinker Budget Hotel from KesselsKramer

Date
23 September 2013
Reading Time
1 minute read

KesselsKramer have been handling the promotional material for Amsterdam’s Hans Brinker Budget Hotel for over a decade now; in fact they were one of the agency’s first clients. The hotel prides itself on being one of the city’s plainest, dirtiest and budget-est available, offering no more than the bare minimum to their guests. That means broken showers, doors that don’t close and bunk beds without ladders according to TripAdvisor. Nice!

But KesselsKramer have always made this sub-standard service a highlight of their marketing campaigns, applauding the dog shit in the hotel doorway, celebrating the inferior levels of service and reassuring their customers that at least it couldn’t get any worse. The new campaign moves things in a slightly different direction though and it looks like the Hans Binker Budget Hotel is cleaning up its act, with improvements coming thick and fast. They’re not improvements in the strictest sense of the word though, and the campaigns still play on the horror of staying in an environment that’s toilet paper-free.

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KesselsKramer: Hans Brinker Budget Hotel

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KesselsKramer: Hans Brinker Budget Hotel

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KesselsKramer: Hans Brinker Budget Hotel

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KesselsKramer: Hans Brinker Budget Hotel

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KesselsKramer: Hans Brinker Budget Hotel

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KesselsKramer: Hans Brinker Budget Hotel

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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