Special effect budgets blown in new Umbro ad from KesselsKramer!

When I think of major league sports brands the name Umbro doesn’t come to mind – sorry lads. That’s probably because they’re comparatively small, British and their logo’s not as cool as the Nike swoosh or whatever that adidas thing is (again, sorry). But Umbro’s latest ad is making me think I’ve got them all wrong; that they’re capable of trouncing the major players when it comes to their advertising budget.

To celebrate the launch of their new Velocita boot they’ve hired KesselsKramer to invest what I can only assume was millions into a hard-hitting, pant-wetting, mind-blowing piece of special effects wizardry that makes a mockery of every other football boot advert, ever. I don’t want to ruin the surprise but there’s a man shooting lasers out of his eyes! Bloody nora!