Guardian strip Vibe Consultant is a hilarious send-up of media industry wankery

Date
17 March 2016
Reading Time
1 minute read

Lampooning media industry bullshit like a brightly coloured Nathan Barley, the Vibe Consultant comic strip by Kyle Platts is a hilarious and at times, troublingly real look into the oft-ludicrous world of reach, engagement, kale and the titular “vibes.”

The strip was commissioned by The Guardian to appear on the back page of its monthly Guardian Guide, and sees the Vibe Consultant battle the rocky terrain of body perfection, street-food start-ups and “negative thoughts.”

Kyle explains: “In each episode its protagonist (the Vibe Consultant) operates as a Trojan horse into the heart of yuppie culture, ultimately screwing over his many misguided clients.”

Above

Kyle Platts: Vibe Consultant

Above

Kyle Platts: Vibe Consultant

Above

Kyle Platts: Vibe Consultant

Above

Kyle Platts: Vibe Consultant

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Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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