Lg2 creates a new identity for Orchestre symphonique de Québec

Montreal-based agency Lg2 has developed a new identity for the Orchestre symphonique de Québec that was launched alongside the ensemble’s 2017-10 programme. The design process involved speaking to everyone in the organisation, from management and employees to the musicians themselves. The designers were briefed to provide a new identity that reflected the orchestra’s mission “to offer a unique symphonic experience.”

“This raison d’être formed the foundation of our thinking and creative for the new identity, which now communicates a more powerful, timeless personality that resonates with the target,” stated Jacques de Varennes, partner and vice-president of creative, design, at Lg2. “The dynamic energy of musicians playing scores is captured in a range of colours and vibrant, lively images, which themselves are like visual melodies.”

Implemented across the promotional materials including posters, programmes and the orchestra’s digital presence, the logo is inspired by the shapes of multiple classical instruments that are strongly associated with a symphonic orchestra.