Lukas Ackermann’s playfully abstract identity for new Zurich culture hub

Date
8 October 2015
Reading Time
1 minute read

Swiss graphic designer Lukas Ackermann has created this colourful visual identity for the Toni-Areal, a new area of development in Zurich that used to be an old milking factory. Created with Andreas Spörri and Boris Stoll (who are collectively known as Badesaison), the identity emulate simple building blocks and abstract shapes making Creative City feel like a playful blueprint of the various structures set to be built in the area. As well as posters, billboards, print ads and paper bags, Lukas has even designed accompanying sugar packets which look like cute little bricks. Muted primary colours prevent it from looking garish, but give it enough punch that it stands out in magazine spreads and on billboards next to grey buildings.

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Lukas Ackermann, Andreas Spörri and Boris Stoll: Creative City

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Lukas Ackermann, Andreas Spörri and Boris Stoll: Creative City

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Lukas Ackermann, Andreas Spörri and Boris Stoll: Creative City

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Left

Lukas Ackermann, Andreas Spörri and Boris Stoll: Creative City

Above

Lukas Ackermann, Andreas Spörri and Boris Stoll: Creative City

Above

Lukas Ackermann, Andreas Spörri and Boris Stoll: Creative City

Above
Left

Lukas Ackermann, Andreas Spörri and Boris Stoll: Creative City

Above

Lukas Ackermann, Andreas Spörri and Boris Stoll: Creative City

Above

Lukas Ackermann, Andreas Spörri and Boris Stoll: Creative City

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About the Author

Rebecca Fulleylove

Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.

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