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Two stacks of magazines rest on a white surface. One stack features a white cover with a soft-focus image and the words “Semi-Permanent”, while the other has a black cover with a swirling monochrome graphic and the same title.

Australian studio M35 designs collateral for creative conference Semi-Permanent

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Date
28 September 2015

Led by designer Jamie Mitchell, M35 is a multi-disciplinary agency based in Sydney using collaboration to consistently propel its designs forward. By focusing on brand experiences, its projects tend to span all areas of communication. The Australian studio headed up the design for the creative conference Semi-Permanent back in May, designing the publications, programme, exhibitions and posters. The highly adaptable collateral sees posters superimposed with work from designers and Semi-Permanent speakers, clean exhibition design, and a dark, simple publication playing with overlapping, layers and brightly coloured accents.

An open book with black pages and white text. The right page reads “SEMI-PERMANENT” at the top and “CREATIVE FRAMEWORK” underlined below.
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M35: Semi-Permanent 2015

A black and white portrait of two people is partially covered by a white square containing a quote. The text reads “It’s an amazing opportunity to connect with people,” and discusses the value of sharing creativity. Below the quote, smaller text credits Scott Dadich, editor-in-chief of Wired, and photographer Platon in Melbourne 2011.
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M35: Semi-Permanent 2015

An open book shows a teal-tinted portrait of a person wearing glasses on the left page. The right page is black with a quote in teal that reads “I just take thousands of pictures and stick ‘em in books... it’s hard to find willing nudists”.
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M35: Semi-Permanent 2015

A large digital screen displays a schedule of film screenings for “Day 1” and “Day 2”. The text is framed by the letters “SP” at the top and “SYD” at the bottom over a textured brown background. The screen stands in a bright, industrial gallery space with high ceilings and a person walking in the distance.
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M35: Semi-Permanent 2015

Two open spreads from a book. The first shows a photograph of a brick building and a street scene, partially obscured by a white rectangular insert. The second spread features a collage of photographs, including a wide shot of a crowded auditorium and several smaller candid images of people.
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M35: Semi-Permanent 2015

A poster for the “Semi-Permanent” event features a photograph of a cloudy sky over a calm sea. Large, semi-transparent letters spell “SYD” at the top and “SP” at the bottom. Text at the top reads “TICKETS ON SALE NOW”, “semipermanent.com”, “May 22 – 23” and “CARRIAGEWORKS”.
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M35: Semi-Permanent 2015

Black text on a concrete gallery wall reads “Bartolomeo Celestino and Stefan Duscio: A Romance of Many Dimensions”. Smaller text describes the work as “A study on the ocean and moments between space and time”. Three framed portraits hang on the far wall of the industrial space.
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M35: Semi-Permanent 2015

An open magazine spread with a dark grey background and black and white photography. Large cyan letters “P”, “X” and “D” are placed around the images, with the heading “PORTLAND USA” in the top left.
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M35: Semi-Permanent 2015

An open book shows a solid blue page on the left and a dark grey page on the right. The right page features a grainy image of a person wearing a patterned hat and coat, overlaid with the text “SEMI–PERMANENT SYDNEY”.
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M35: Semi-Permanent 2015

Three posters for the event “Semi-Permanent” at “Carriageworks” on “May 22 – 23”. Each features the letters “SYD” and “SP” layered over different visuals: a surreal portrait with a building for a head, a colourful geometric composition, and a distorted, painterly face.
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M35: Semi-Permanent 2015

An open booklet with a teal cover and a white page of text. The page begins with “Hello!” and introduces the creative festival Semi-Permanent.
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M35: Semi-Permanent 2015

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About the Author

Alexander Hawkins

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