How do traditional creative industries survive alongside the new digital kid on the block? By going back to basics. Made You Look is a documentary about the UK’s DIY graphic arts scene, exploring how creatives, publishers and agencies are sticking with and returning to tactile means of making things. They’re using pens on paper and acrylic paint along with new technology to create works which can be held onto instead of disappearing into the ethereal web.
Look and Yes’ film promises to be great on several levels. It asks probing questions to the wonderful creatives tackling these ideas, such as Kate Moross, Anthony Burrill, Nobrow’s Sam Arthur and It’s Nice That Graduate 2013 Ed Cheverton. It’s also a veritable feast for the eyes as the camera hovers over beautiful illustrations, books and comics whilst interviewing creatives in their studios. And, in case you weren’t already sold on it, our director Will Hudson makes a guest appearance in the film too.