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A painting of a multi-lane road at dusk, viewed from inside a car. To the right, a Racetrack petrol station sign stands against a pale orange and blue sky.
A painting of a multi-lane road at dusk, viewed from inside a car. To the right, a Racetrack petrol station sign stands against a pale orange and blue sky.

Madeline Rupard finds the sublime in the mundane landscapes of western America

From glowing petrol stations and fizzy drinks to vast mountain ranges, the Utah-based painter captures the strange, everyday magic of the American West through the window of her vintage Subaru.

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Date
26 October 2026

When we think of America, we may think of the expansive Wild West, mountainous landscapes, sprawling and iconic metropolises – we may also think of car parks, fast food, merchandising, American flags and challenging politics. In other words, among the plateaus and pines, America also possesses an endearing aesthetic profanity. What artist Madeline Rupard, who is based in those Skyrim-esque mountain areas of western America, relates to the most as an American is what she calls “the suburbs and the sublime, the miraculous and the mundane”. That’s why her paintings are so often imbued with the low fantasy of living in or visiting America; there is always an ambient romance occurring, sometimes hilariously deflated and other times breathtaking.

Born out of restlessness in lockdown, Madeline has driven solo across the US several times, chasing opportunities and golden washes of sunsets over parking lots. “During a chapter in New York, I bought an old Subaru so I could escape my apartment during pandemic lockdowns. What began as a practical purchase slowly became a home, a loyal steed and a steady companion. I grew attached to Subaru’s humble form: the cassette player, worn leather seats, outdated physical dials,” says Madeline. The car become a symbol of analogue stubbornness, offering a sense of hope during a period marked by both joy and grief. Years later, after departing with her vehicular bestie, she found herself feeling like she lost a beloved pet, which led her to explore those feelings with humour and devotion with a solo exhibition at the Utah Museum of Contemporary Art called 2002 Subaru Forester.

In Madeline’s paintings – which sometimes take the form of comics, complete with Bruce Springsteen lyrics or Biblical passages – petrol stations become glowing checkpoints in endless landscapes, a bright orange soda drink in the cupholder of her dashboard appears like a sorcerer’s elixir, and those magnificent mountain ranges do indeed elicit the scenes from within Skyrim. Except here, American capitalism is one of the main characters, transforming what could be simple scenic paintings into something more like depictions of a modded fantasy-sandbox game, retaining the magic of open-ended IRL exploration.

A digital painting from the interior of a car, looking through the windscreen at a suburban house and lawn. A flame-shaped air freshener hangs from the mirror, with the word “HEAT” written on its base. In the foreground, a bubble tea drink sits on the dashboard, featuring a similar flame graphic.
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Madeline Rupard: 2002 Forrester Subaru (Copyright © Madeline Rupard, 2026)

A painting of a petrol station at dusk, with a blue car and two trucks parked under a bright canopy. A tall sign above them displays prices and the word “Loves”. The wet ground reflects the glowing red and green lights of the station.
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Madeline Rupard: Truckstop Transcendentalism (Copyright © Madeline Rupard, 2022)

A painting of a Gulf petrol station at dusk, glowing under bright white lights against a deep blue sky. A few cars are parked at the pumps, and a tall sign displays the “Gulf” logo and fuel prices.
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Madeline Rupard: Into The Night (Copyright © Madeline Rupard, 2025)

A painting of the back of a blue Subaru parked on a bright green lawn. Dense green trees form a backdrop, casting a dark shadow across the grass.
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Madeline Rupard: 2002 Forrester Subaru (Copyright © Madeline Rupard, 2026)

A digital painting of a car interior from the perspective of the back seat. Through the windscreen, a small fire burns in a bright green field.
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Madeline Rupard: 2002 Forrester Subaru (Copyright © Madeline Rupard, 2026)

A painting of a car dashboard featuring a Subaru head unit. A stack of cassette tapes sits in the storage cubby, including one by “Peter Gabriel”.
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Madeline Rupard: 2002 Forrester Subaru (Copyright © Madeline Rupard, 2026)

A painting of a small white dog wearing a red patterned jumper, sitting in the passenger seat of a white car. Handwritten text below the image reads “So honey last night I met this man”.
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Madeline Rupard: Atlantic City (Copyright © Madeline Rupard, 2025)

A painting of a brightly lit clothing store, with racks of colourful swimwear and beachwear. Handwritten text below the image reads “and I’m gonna do a little favor for him”.
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Madeline Rupard: Atlantic City (Copyright © Madeline Rupard, 2025)

An illustration of a quiet hotel lobby or waiting room. A large, colourful bouquet of flowers sits in a vase on a glass table in the foreground. Below the image, handwritten text reads “Maybe everything that dies someday comes back”.
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Madeline Rupard: Atlantic City (Copyright © Madeline Rupard, 2025)

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Madeline Rupard: Pretty Day (Copyright © Madeline Rupard, 2024)

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About the Author

Paul Moore

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Paul M (He/Him) is a Junior Writer at It’s Nice That since May 2025. He has a strong interest in graphic design, digital kitsch, multimedia painting, collage, nostalgia, analogue technology and all matters of strange stuff. pcm@itsnicethat.com

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