As this weekend’s Notting Hill Carnival enters its final day, what better music video to celebrate with than Major Lazer’s clammy new promo for Get Free. Risque dancing, colourful t-shirts, hazy evenings, and a hefty drenching of sweat all encased in a brilliant four minutes from the constantly excellent So Me. Can every weekend be a three day long street party please?
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.