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Maya Fuhr challenges the fashion editorial gaze in her shoot for Milk Magazine

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Date
1 February 2016

Maya Fuhr’s photographs capture the prolific youths of New York and Toronto’s creative scenes, and in a recent shoot for online magazine Milk she photographed the collection of up-and-coming fashion label Moses Gauntlett Cheng. The shoot, which accompanies an interview with David Moses – one of the founding trio – shows a male model with a tidy handlebar moustache striking poses that are usually showing up all over the pages of Vogue or Elle. By having a man lying on his back in a crop top, staring languidly into the camera and pulling coy expressions whilst wearing transparent PVC boots, Maya highlights the commonly accepted but unarguably ridiculous nature of mainstream fashion editorial – all while showing off the brilliant clothes of MGC and their peers.

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Maya Fuhr: Moses Gauntlett Cheng for Milk, styled by Hali Christou

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Maya Fuhr: Moses Gauntlett Cheng for Milk, styled by Hali Christou

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Maya Fuhr: Moses Gauntlett Cheng for Milk, styled by Hali Christou

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Maya Fuhr: Moses Gauntlett Cheng for Milk, styled by Hali Christou

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About the Author

Billie Muraben

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Billie studied illustration at Camberwell College of Art before completing an MA in Visual Communication at the Royal College of Art. She joined It’s Nice That as a Freelance Editorial Assistant back in January 2015 and continues to work with us on a freelance basis.

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