Meet the man bringing a 90s sheen to still life photography

A former student at the esteemed art school ECAL, artist and photographer Maxime Guyon now lives between Paris and Lausanne, Switzerland. His sleek, technical still life photography is undeniably commercial but different enough (with a hint of 90s sheen) to bring him to the attention of clients including Carhartt, Wallpaper magazine, Renault Sport F1, Nike, Lexus, Fast Company and many more.

“I don’t really like to talk that much about the technical process in my work as it is not that exotic and often long and exhausting sometimes,” Maxime tells It’s Nice That. “But my main interest in my practice is to analyse and research functionality aesthetics behind high technologies and also standardised commodities. I try to extract the most appealing frames and lights to activate a kind of hyper-attractiveness. That is why my practice needs the commercial field to feed my personal works.”

The creation of “hyper-attractiveness” is a demanding process. “I need to work with an important amount of images to create afterward only one. I would say that I work like a CGI artist: I tend to embrace this aesthetic with the photography medium and I also feel comfortable in augmenting the possibilities with post-production.”