As publicity stunts go, here’s one that totally floats our boat. Stationery company Moo.com have launched a new range, and to promote it they have created business cards and letterheads for a host of famous names; from Charles Darwin and William Shakespeare to James Bond creator Ian Fleming and US founding father Benjamin Franklin.
Of course most of these figures would have had real-life letterheads, but the Moo team have done a grand job reimagining them for a contemporary design climate. So Charles Darwin’s business cards connect together in a way that reflects his evolutionary theories, Einstein has a sleek modernist look and feel that riffs off his most famous discovery and Fleming boasts a brash, Bond-saturated set.
Good work all round.