Graphic Design: French studio Murmure's amazing geometric festival identity

Date
3 March 2014
Reading Time
1 minute read

I’ve only just come across French creative agency Murmure and looking through its work can’t quite believe it’s taken so long. They have a bold visual vernacular which they apply with ambition and flair across everything from printed matter to bags, websites to walls. Nowhere is this better expressed than in Murmure’s work for the Nördik Impakt festival held in Caen (where Murmure is part based along with Paris).

Built around striking geometric patterns and a bespoke, music inspired typeface, the identity is stylish and recognisable, so much so in fact that its motifs can be applied to huge walls with little or no information about the festival. When visuals can be left to speak for themselves in this way you know you’re dealing with very strong, special graphic design work.

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Murmure: Nördik Impakt identity

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Murmure: Nördik Impakt identity

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Murmure: Nördik Impakt identity

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Murmure: Nördik Impakt identity

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Murmure: Nördik Impakt identity

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Murmure: Nördik Impakt identity

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Murmure: Nördik Impakt identity

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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