Launch Recite Me assistive technology

First look at the new MySpace, and it won't be what you expect

Date
25 September 2012

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I feel a bit sorry for Myspace, which fell from grace so spectacularly it became a social media punchline of the early 2000s, a nostalgic staging post on route to the Facebook-Twitter axis of everywhere. But yesterday something extraordinary happened – MySpace released a teaser video showing off its new look and, whisper it, it looks pretty darn impressive.

The clean, crisp, stripped-back approach is a world away from the eyeball-battering of the existing site and design types have been queuing up to admit that it looks really rather good.

Of course the problems with Myspace run deeper than aesthetics and it will take much more than a swanky redesign to reverse its decade of decline. But it could be the opening salvo in winning back some of its lost credibility and its design team deserves a great deal of credit for creating something that has raised so many eyebrows (in a good way).

A screenshot of a Myspace user interface with the heading “Welcome, David”. Below, a gallery of photo albums shows thumbnails for “Profile Photos”, “Gigs”, “Block party” and “Paris”.
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New Myspace (video still)

A screenshot of a Myspace profile for “David Croft”. A central photo shows a person in a light blue shirt standing outdoors before a tall wooden pole and a pond.
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New Myspace (video still)

A screenshot of a Myspace profile for “David Croft”. A grid of photos and music mixes is displayed, including titles such as “Jake’s Housewarming” and “Portfolio 2012”.
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New Myspace (video still)

A digital dashboard for Myspace shows a map of the US with purple circles indicating fan locations. A sidebar reads “This week’s Top Fans” and lists audience demographics, including a 67% female audience.
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New Myspace (video still)

A user interface for a music discovery platform featuring a portrait of Sir Michael Rocks. Large text reads “We Get High – Sir Michael Rocks”, accompanied by a short editorial review.
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New Myspace (video still)

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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