Web design: Blistering interactive editorial from The New York Times

It’s always interesting to see online editorial platforms trying new and interesting ways of presenting their content to make full use of the digital experience, and we’ve written before about Pitchfork’s particular penchant for impressive visual journeys. In a slightly different media space, The New York Times is also keenly exploring different ways of bringing articles to life in the multimedia age, with their Snow-fall piece on the Tunnel Creek avalanche often cited as one of the best examples.

They followed it up with another belter; A Game of Shark And Minnow which is about the battle for control of an unlikely area of the South China Sea. Taking this complex geopolitical issue they use imagery, video and some brilliant maps to explain its significance and the competing factions vying for dominance in the region. What’s particularly striking is that they haven’t abandoned longer swathes of text, rather these are contexualised using the other elements in a way that really, really works. Your move rest of the internet…