As the name would suggest, All Purpose is a studio accustomed to tackling a wide range of briefs, and this versatility is reflected in its varied portfolio of clients. From Boiler Room and Warp Records to Depop and Adidas, the London-based studio has worked on an impressive mix of projects. Joining us at July’s Nicer Tuesdays, the studio took to the stage to speak about one particularly special project that it had recently added to its list: the tenth issue of acclaimed British style magazine LAW.
Working with the publication’s editor and founder John Joseph Holt, the studio was tasked with designing this landmark release. The studio walked the audience through the detailed and thoughtful approach to the project, revealing the various decisions made along the way. These ranged from carefully choosing and developing typefaces to align with the issue’s theme of Folklore, Faith and Unity, to selecting symbols and visual references that could draw on their extensive research into church and village hall ephemera. The studio finished the talk by reflecting on the overall journey of designing the issue, saying that it was a long and complicated process but that this was testament to its importance. They brought up on screen a quote by one of the stylists who worked on the project that they felt summarised this notion: “Maybe five years is how long it should take to make a magazine.”
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El Rayo Tequila is transforming the way you think and drink tequila – one T&T at a time. By partnering with artists and designers, it’s building a lifestyle brand around its tequilas. Tequila & Tonic is a thing now.
We’re excited to partner with Love Corn the UK’s first crunchy corn brand as our snack sponsor. Its delicious crunchy corn kernels are packed with flavour and made with love. On trend with being low sugar, gluten-free and vegan, it’s the feel good snack so please enjoy!