Paula Scher shares the most common mistakes she sees designers make on branding projects

The graphic design powerhouse talked us through three recent projects at Nicer Tuesdays last month. Here’s that talk in case you missed it or want to relive it all over again.

24 June 2020


Despite some technical difficulties (it had to happen eventually), Paula Scher left the chat reeling when she talked through three recent projects she and her Pentagram team had recently completed. Many in the audience called her a design hero and quite rightly so as Paula has been a partner at Pentagram since 1991. In the ensuing years, it’s no understatement to say she has shaped the visual language of NYC.

As Paula made her way through her presentation, questions were popping up in the chat from all over the world. We sadly only had time for two but watch until the end to hear what the first thing Paula does when tackling a project is and what the most common mistakes she sees in branding and design work are.

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