What makes a successful editorial package? The New York Times’ visual editor Tracy Ma discusses

As Nicer Tuesdays October kicked off for another month, we were graced by a multi-talented creative we’ve long been fans of, Tracy Ma. Currently visual editor at The New York Times, the trained graphic designer provided a whirlwind tour of her career to date, not to mention a few project highlights along the way. Having cut her teeth as deputy creative director at Bloomberg Businessweek, Tracy talked the eager-eared audience through what a successful editorial package means for her.

Discussing the differences between physical and digital publishing as well as the importance of empathy when it comes to designing a reader’s experience, this inspirational talk overflowing with useful tips and wise observations is not to be missed. Watch the video above to find out more on how Tracy has carved a unique role for herself as visual editor of one of the most prestigious media outlets in history.