Nick Knight's SHOWstudio creates 3D vignettes for pin-up shoot

Nick Knight’s SHOWstudio has pioneered what might be called the “photoshoot-plus” approach, combining his exceptionally-executed stills work with innovative and engaging extras that push the creative potential of his work into thrilling territory. He recently collaborated with Sophia Neophitou, editor-in-chief of 10 magazine and one of the brains behind the now legendary Victoria’s Secret Fashion Show, on a series called Pin-ups which “riffs on the traditional codes and motifs of erotic imagery, from fishnets to silk.”

So that’s the photoshoot, and the “plus” in this case comes in the form of a series of 3D animations which seem to take us inside the photographs. The tableaux were scanned using an Xbox Kinect before each was animated in such a way as to bring out different qualities in the final images. The resulting combination of the moving-image vignettes and the slick, sexy photographs (which will appear in the spring issue of 10) sums up neatly why Nick and his creative cohort are so well-regarded.