Ogilvy's new campaign for Expedia makes great use of airport luggage tags

Date
7 January 2013
Reading Time
1 minute read

Goodbye festive season, hello relentless January and the steady rhythm of the daily grind. I don’t know about you but right now I could use a little luxury weekend break, a round of spa treatments or maybe even just a week on the beach.

In lieu of any last-minute getaways allow the folks over at Ogilvy to brighten up your (dark, damp) Monday with their latest campaign for Expedia, that utilises those ubiquitous three-letter airport luggage tags to wonderfully witty effect. Apparently there’s more than 900 airports worldwide that utilise these iconic adhesive labels so the team had a plethora of little words in their armory. We can’t fault the execution, the innovative use of an item that’s so readily discarded, or the perfect timing of a campaign that urges us to up and leave this grey place for some much-needed respite. Heck it’s almost made me forget my Monday blues.

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Ogilvy: Expedia poster campaign

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Ogilvy: Expedia poster campaign

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Ogilvy: Expedia poster campaign

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Ogilvy: Expedia poster campaign

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Ogilvy: Expedia poster campaign

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Ogilvy: Expedia poster campaign

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Ogilvy: Expedia poster campaign

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Ogilvy: Expedia poster campaign

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Ogilvy: Expedia poster campaign

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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