Ogilvy's new campaign for Expedia makes great use of airport luggage tags

Goodbye festive season, hello relentless January and the steady rhythm of the daily grind. I don’t know about you but right now I could use a little luxury weekend break, a round of spa treatments or maybe even just a week on the beach.

In lieu of any last-minute getaways allow the folks over at Ogilvy to brighten up your (dark, damp) Monday with their latest campaign for Expedia, that utilises those ubiquitous three-letter airport luggage tags to wonderfully witty effect. Apparently there’s more than 900 airports worldwide that utilise these iconic adhesive labels so the team had a plethora of little words in their armory. We can’t fault the execution, the innovative use of an item that’s so readily discarded, or the perfect timing of a campaign that urges us to up and leave this grey place for some much-needed respite. Heck it’s almost made me forget my Monday blues.