These genuinely inspiring and deftly handled films that feature the heavy-going likes of George Lois and Milton Glaser, do exactly what they say on the tin. On Creativity, a süperfad project, introduces/reintroduces us to some valuable creative doers whose refractive takes on the subject provide an illuminating spectrum of opinion.
George Lois (featured below), gives a wonderfully expletive account in New York accents of what, he thinks, makes an idea; Craig Costello speaks about the subjective flux of “trend”, or the notion of it; and Milton Glaser humbly puts out there that he will just “move stuff around until it looks right” and that, kids, is graphic design.
One of our personal highlights which is now justifiably doing the rounds, is photographer Andrew Zuckerman, who is deliberately unbound by his medium and in his high definition abstraction of animals from their environments, for example, he seeks to “quieten down” the cacophony of voices that distract the intention of his work. Very watchable, very quotable, On Creativity is a total goldmine for, well, creativity.
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