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A colourful, patterned textile floats in mid-air above a vast sand dune. A dark shadow is cast on the pale sand below.

Here's mysterious, Swedish magic carpet makers Oyyo and their beautiful rugs. Thanks Wednesday!

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Date
27 February 2013

Before you get excited and start counting your gold coins to see how many of these rugs you can cram into your house, I must warn you that these are no ordinary rugs and it may be somewhat tricky to get your little paws on them. Swedish design team Oyyo commissioned townsfolk near the Indian city of Jodhpur to make the rugs that are released on a very, very limited run (we’re talking two per year). The result is a selection of some of the most beautiful soft furnishings — if you can even call them that — that we’ve ever seen. Or is that down to the stroke-of-genius look book photography? We’ll leave it up to you to decide.

A long, blue and white patterned strip of fabric flutters in the wind across a sandy desert. The fabric curves through the air against a clear, pale blue sky.
Above

Oyyo: Noto

A large ball of white yarn sits on a small, patterned rug. The rug is laid across the rippled sand of a vast desert under a clear blue sky.
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Oyyo: Brick

A striped rug with green, yellow and grey patterns lies flat on a vast sand dune. A pair of shoes and a small bag are placed on the edges of the fabric under a clear blue sky.
Above

Oyyo: Bastian

A white patterned rug lies flat across the crest of a sand dune. Rippled patterns in the sand lead the eye toward the rug under a clear blue sky.
Above

Oyyo: Roden

A colourful, patterned textile floats in mid-air above a vast desert landscape. Below, the pale sand is marked by soft ripples and a single dark shadow.
Above

Oyyo: NES

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About the Author

Liv Siddall

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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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