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A purple Pantone colour swatch labelled “PANTONE 2665 C” sits beside a stylised logo. The logo reads “Rain” in a sweeping, purple script.

Best Pantone meme you'll ever see? We think so!

Words
James Cartwright
—
Date
5 February 2013

It’s no secret that we love a little bit of wordplay and an intelligent visual trick (anyone following our Twitter feed on Friday can confirm we’re also not bad at coming up with them ourselves, #designfilms). But we were blown away by the simplicity and brilliance of Chic & Artistic’s latest series, Panto’N’Roll that’s about as good as a design joke gets. Taking Pantone’s indexed colour chips and merging them with famous song titles Chic and Artistic may have created one of the most shareable design memes we’ve ever seen. Only time will tell…

A yellow Pantone colour swatch labelled “PANTONE 129 C” sits beside the word “Submarine” in a matching yellow, rounded typeface. The text “PANTO’N’ROLL” appears in small black capitals at the bottom of the white frame.
Above

Chic & Artistic: Panto’N’Roll

A minimalist graphic on a white background features a red Pantone colour swatch. To the left and right of the swatch, bold red text reads “99 BALLOONS”. Small black text at the bottom reads “PANTO’N’ROLL”.
Above

Chic & Artistic: Panto’N’Roll

A minimalist graphic features the words “FADE TO” in a light grey font. To the right is a Pantone colour swatch in a muted grey, labelled “Cool Gray 5 C”. At the bottom of the white frame, the text “PANTO’N’ROLL” is written in a small, black typeface.
Above

Chic & Artistic: Panto’N’Roll

A brown Pantone colour swatch sits next to the word “Sugar” written in a matching brown typeface. Small text at the bottom of the image reads “PANTO’N’ROLL”.
Above

Chic & Artistic: Panto’N’Roll

A Pantone colour swatch in bright blue sits next to the words “SUEDE SHOES” in a matching blue, bold typeface. At the bottom of the white frame, small black text reads “PANTO’N’ROLL”.
Above

Chic & Artistic: Panto’N’Roll

A minimalist graphic on a white background features the words “BACK ‘N” next to a black Pantone colour swatch. The swatch is labelled “PANTONE Black 6 C”. At the bottom of the image, the text “PANTO’N’ROLL” is centered.
Above

Chic & Artistic: Panto’N’Roll

A pink typographic phrase reads “LA VIE EN” next to a Pantone colour swatch in a matching shade of pink. The swatch is labelled “PANTONE 15-2216 TPX”. At the bottom of the white frame, small black text reads “PANTO’N’ROLL”.
Above

Chic & Artistic: Panto’N’Roll

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Further Info

www.chic-artistic.com

About the Author

James Cartwright

—

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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