California-based designer Patrick Slack’s portfolio revolves around the use of typography and language as a focal point, communicating a certain “tone of voice” depending on what the project requires. “I enjoy working on projects where I can learn and absorb new information outside of my own field. This ideally is the opportunity to collaborate on work inside the realm of arts and culture,” explains Patrick. “I have a hard time making something from nothing, so research and self-initiated limitations help me work through ideas visually. A well-researched project almost designs itself.”
Among Patrick’s research-based projects which cover identities, type experimentations and poster design is an identity for the Fluxus Film Festival, a free event screening the 37 films part of the Fluxes Film Anthology. “The spirit of anti-art establishments inspired the structure of the event, making the screenings a public pop-up cinema on various street corners in New York,” explains the designer. “The mark itself borrows from the idea of a film’s timecode and the inherent repetition found in the films.” The identity uses bold typography and small graphic patterns to create impact and Patrick’s paper choice and block stencil work there’s a handmade, DIY feel to the project linking it to the original “anti-art” inspiration.
“I try to convey a sense of thoughtfulness and curiosity in my work,” says Patrick of his approach. “Not all design needs to communicate so literally, sometimes the way it makes you feel is enough.”
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.