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A piece of golden-brown fried chicken shaped like a heart. It is set against a solid black background.

Photography: Jon Feinstein gets up close and personal with fast food

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Date
27 August 2013

You know the golden McDonalds rule, do not under ANY CIRCUMSTANCES look inside your burger before you chow down. It’s like looking at a nightclub with the lights on. Naughty photographer Jon Feinstein’s broken the golden fast food rule tenfold in this project examining our favourite guilty treats up close on a high-res scanner.

From crispy golden nuggets that look like something out of Embarrassing Bodies to much-loved gherkins that resemble nothing more than pond weed, this project is an eye-opener in the sense that it shows you just how unnatural this kind of food is. Doesn’t stop me craving a double cheeseburger though. Lunchtime!

A top-down view of a burger patty on a toasted bun, set against a black background. A single, translucent slice of yellow tomato sits on top of the meat.
Above

Jon Feinstein: Fast Food

A pepperoni pizza viewed from above against a black background. The pizza is cut into uneven slices with melted cheese and circular pepperoni slices.
Above

Jon Feinstein: Fast Food

A cross-section of a meatloaf against a black background. The meat is filled with chunks of onion and a pool of red sauce.
Above

Jon Feinstein: Fast Food

A top-down view of a burger patty topped with melted yellow cheese, a slice of pickle and red sauce. The burger is set against a plain black background.
Above

Jon Feinstein: Fast Food

A top-down view of a burger patty topped with two translucent pickle slices. The burger is set against a solid black background.
Above

Jon Feinstein: Fast Food

A single breaded chicken nugget shaped like a crown, centred against a solid black background. The golden-brown surface is textured with small black pepper flakes.
Above

Jon Feinstein: Fast Food

A top-down view of a burger on a bun, topped with melted cheese, bacon, pickles and red onion rings. The burger is set against a plain black background.
Above

Jon Feinstein: Fast Food

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About the Author

Liv Siddall

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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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