Simple, adaptable Helsinki film festival identity by Pol Solsona

Perhaps there’s something in the chilly water over in Helsinki, but boy do they know how to create an identity for a festival. Earlier this year we brought you Kokoro & Moi’s colourful Helsinki Design Competition identity and now we’re celebrating some more work from the Finnish capital by Pol Solsona. It was Catalan designer Pol’s identity for Cinemaissí, a Helsinki-based Latin American film festival that caught our eye, with simple lines of colour against a black backdrop. Its limited colour palette and bold typography makes it adaptable but instantly recognisable across a variety of different colourways, with the line elements extracted for different applications such as on coffee cups and bags. Pol says: “The festival needed an upgrade that would support the curation and quality of the film selection and at the same time connect with the Finnish target audience without losing the Latin American spirit.” We reckon he’s done a grand job.