Publication: Charming new Viction:ary title reflects on the creative power of play
We’re always interested to see what the fine folks over at viction:ary are up to and almost every new release tickles our fancy. Their latest title Just Kidding is themed around play and its creative potential, featuring 100 design and art projects in an A-Z format “infused with the essence of play.” With the likes of Jean Jullien, Damien Poulain and Torafu Architects included, the book’s charm lies relies not only on the kind of work showcased within but also on the sheer breadth on display. This gives readers a really eclectic sense of how this intrinsic and very powerful urge to play can be manifested across so many different projects, from lighting to footwear, architecture to home furnishings.
Viction:ary: Just Kidding
Viction:ary: Just Kidding
Viction:ary: Just Kidding
Viction:ary: Just Kidding
Viction:ary: Just Kidding
Viction:ary: Just Kidding
Viction:ary: Just Kidding
Viction:ary: Just Kidding
Viction:ary: Just Kidding
Viction:ary: Just Kidding
Viction:ary: Just Kidding
Viction:ary: Just Kidding
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About the Author
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

