Barcelona-based design studio Querida has made a hula hooping fashion film, The Wheel created in one of the most incredible houses we’ve ever seen. If you’re reading this we’d recommend stopping to watch the film first as our words can’t match how ridiculously amazing it is.
The film is the first release of Querida’s branding of Honne, a new Barcelona-based fashion house which “pays homage to the modern woman, sophisticated with a free soul,” Albert from Querida explains. Hoping to target brilliant women who are “timeless, unique and eclectic,” the film is a breath of fresh air, calming and not overtly feminine. As a whole, The Wheel acts as a visualisation of the studio exploring “these values, as well as their relationship to the art world and specifically with sculpture.”
The location for The Wheel is actually the home of artist Xavier Corberó, an architectural space acting as both his home and one of his artistic projects. “More than an interior concept, the building resembles a Greek temple where the interior is subordinated to the exterior,” Albert continues. “A large habitable sculpture whose arches are repeated across the different modules that make up the house, creating an infinite network of impossible and labyrinthine spaces, similar to the imaginary worlds of M.C Escher.”
Choosing Xavier’s home not only became a backdrop for The Wheel but also an overall inspiration for the film itself: “Influenced by the arches and geometric elements of the house, we decided to use a wheel as a metaphor for the infinite and the eternal, an element that we use to open and close the film in order to emphasise this idea.”
Structured into three parts, the short follows a large wheel flowing through the architectural space of the building, satisfyingly flying through nooks and crannies and bouncing off of the light which flows through the open space. During the first two parts, “the wheel and dancer, Rachel Salzman dressed in clothes from the latest collection, interact and, in doing so, show us the different spaces of the house,” the studio point out. “In the third and final part, these two protagonists merge into a final dance before separating again so that we see the recurring image of the wheel spinning upon itself in a continuous, stable, infinite movement.”
About the Author
Lucy (she/her) joined It’s Nice That as a staff writer in July 2016 after graduating from Chelsea College of Art. In January 2019 she was made deputy editor and in November 2021, became a senior editor predominantly working on It’s Nice That's partnerships. Feel free to get in contact with Lucy about creative projects for the site or potential partnerships.