Querida create a feminine fashion film by utilising the incredible architecture in an artist's house

Date
11 June 2018
Reading Time
2 minutes

Share

Barcelona-based design studio Querida has made a hula hooping fashion film, The Wheel created in one of the most incredible houses we’ve ever seen. If you’re reading this we’d recommend stopping to watch the film first as our words can’t match how ridiculously amazing it is.

The film is the first release of Querida’s branding of Honne, a new Barcelona-based fashion house which “pays homage to the modern woman, sophisticated with a free soul,” Albert from Querida explains. Hoping to target brilliant women who are “timeless, unique and eclectic,” the film is a breath of fresh air, calming and not overtly feminine. As a whole, The Wheel acts as a visualisation of the studio exploring “these values, as well as their relationship to the art world and specifically with sculpture.”

The location for The Wheel is actually the home of artist Xavier Corberó, an architectural space acting as both his home and one of his artistic projects. “More than an interior concept, the building resembles a Greek temple where the interior is subordinated to the exterior,” Albert continues. “A large habitable sculpture whose arches are repeated across the different modules that make up the house, creating an infinite network of impossible and labyrinthine spaces, similar to the imaginary worlds of M.C Escher.”

Choosing Xavier’s home not only became a backdrop for The Wheel but also an overall inspiration for the film itself: “Influenced by the arches and geometric elements of the house, we decided to use a wheel as a metaphor for the infinite and the eternal, an element that we use to open and close the film in order to emphasise this idea.”

Structured into three parts, the short follows a large wheel flowing through the architectural space of the building, satisfyingly flying through nooks and crannies and bouncing off of the light which flows through the open space. During the first two parts, “the wheel and dancer, Rachel Salzman dressed in clothes from the latest collection, interact and, in doing so, show us the different spaces of the house,” the studio point out. “In the third and final part, these two protagonists merge into a final dance before separating again so that we see the recurring image of the wheel spinning upon itself in a continuous, stable, infinite movement.”

Above

Querida: The Wheel

Above

Querida: The Wheel

Above

Querida: The Wheel

Above

Querida: The Wheel

Above

Querida: The Wheel

Above

Querida: The Wheel

Above

Querida: The Wheel

Above

Querida: The Wheel

Share Article

Further Info

About the Author

Lucy Bourton

Lucy joined It’s Nice That as an editorial assistant in July 2016 after graduating from Chelsea College of Art. In October 2016 she became a staff writer on the editorial team and in January 2019 was made It’s Nice That’s deputy editor. Feel free to get in contact with Lucy about new and upcoming creative projects or editorial ideas for the site.

lb@itsnicethat.com

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.