With neon busts, a ceramic tiger, a flashing cross, modernist and postmodern furniture, and a golden, glittering sort-of monument to a pineapple; the setting for Storm – musician and producer Salute’s new video, directed by Raine Allen-Miller – could not be more of a joyous ode to the mix of cultures so essential to the UK, its health as a nation and cultural output.
Of the video, Raine says: “Britain is currently undergoing a time of national instability, a severance that is still very sore. The media portrays an island of selfish hands grabbing at the last scraps of what they see as ‘their Britain.’ This video is a celebration of the incomparable mix of cultures and the unique blend of people that makes this country so incredible, what makes Great Britain so great.”
In Storm, a family return from church for what could be suggested is a weekly routine – quite literally – where the matriarch dances, framed by an astoundingly symmetrical living room, in front of her disinterested family. Raine says: “I really like the idea that she just does this every Sunday, it’s her thing, it’s so normal to them that they barely notice. The dad taking the biscuit is one of my favourite bits, he doesn’t even look at her – that was the rule with the cast. Having the brother come in was a way of getting more movement in there, and a way of emphasising how care-free the mother is. They are arguing over a Gameboy (the guy playing it is actually the music producer, Salute!) while their mum is going crazy in a Union Jack dress. I like the weirdness of it.”
Storm was produced with Somesuch and is Raine’s first directing credit – setting the bar for what she does next very high.
- Graphic designer Benoît Brun’s comics-inspired typography leaps off the page
- Antonis Theodoridis chases the sunlight of Athens in his series Ways of Escape
- “All I could see was puppets”: Johnny Kelly on his series of sweet shorts for Cheerios
- Melek Zertal's illustrations all feature different versions of herself
- Wyatt Knowles on his DIY approach to poster design
- Jaemin Lee takes on the influence of 80s pop in his illustrative process and aesthetic
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance