Richard Ayoade directs new video for The Breeders

Date
2 October 2018
Reading Time
1 minutes

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During the 1990s Richard Ayoade — a name you’ll recognise as the director of The Double and Submarine the presenter of Channel 4’s Travel Man, or Moss from the I.T Crowd — was a teen living in Suffolk’s creative metropolis, Ipswich. One day he travelled to London to buy The Breeders’ 1990 debut, Pod. Years later, and following a career that’s seen Richard make us laugh, and make music videos for the likes of Arctic Monkeys and Vampire Weekend, Richard has directed The Breeders’ latest music video, Spacewoman.

Richard’s interpretation of the song is an eerie depiction of the subject matter, and one The Breeders’ Kim Deal describes as “a sci-fi thrill with the soul of Harlan Ellison”. The short appears to be filmed at some kind of deserted leafy area in England, where Kim enters the camera frame in a spacesuit clutching an acoustic guitar; encountering the rest of her band mades Jim Macpherson, Josephine Wiggs and Kelley Deal, also in spacesuits, clutching instruments in similar states of distress.

Shot in just one take using 35mm film, Spacewoman sees Richard Ayoade back behind the lens directing cinematic, if slightly ambiguous films once again.

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Richard Ayoade: Spacewoman by The Breeders

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Richard Ayoade: Spacewoman by The Breeders

Above

Richard Ayoade: Spacewoman by The Breeders

Above

Richard Ayoade: Spacewoman by The Breeders

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About the Author

Lucy Bourton

Lucy joined It’s Nice That as an editorial assistant in July 2016 after graduating from Chelsea College of Art. In October 2016 she became a staff writer on the editorial team and in January 2019 was made It’s Nice That’s deputy editor. Feel free to get in contact with Lucy about new and upcoming creative projects or editorial ideas for the site.

lb@itsnicethat.com

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