Romain Gavras pulls out all the stops for new Jay-Z and Kanye West collaboration
- Date
- 30 May 2012
- Words
- Rob Alderson
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When it was announced that Romain Gavras was going to direct the video for Jay-Z and Kanye West’s No Church in the Wild, most people were expecting something quite epic, and the French director certainly didn’t disappoint with five minutes of terrific, melodramatic all-out action. It begins with the lighting of a Molotov cocktail before descending into all-out war between police and protesters, played out against a backdrop of classical sculptures. But as day turns to night the tide seems to turn and we are left with the impression that worlds can, and maybe will be changed. A message of hope to anyone who feels society needs a to change direction, or a furiously fun extended urban battle scene? Both probably…
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About the Author
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

