Dots, blocks and fades layered up in multifaceted exhibition identity for The Hague’s Royal Academy

While You Were Sleeping , the identity for the graphic design graduation show at the Royal Academy of Art in The Hague, uses a simple colour palette and employs the repetition of dots, blocks and fades to bring coherence to the group show without overshadowing the work. It is made up of components from the promotional material through to the design and construction of the exhibition’s modular systems and the layers to the identity are reflected in its aesthetic, with text both over and underlaid on the posters and the publication cover.

Designed and produced by a group of students graduating from the graphic design programme; Alyar Aynetchi, Orphé Tan-A-Kiam, Tomas Laar, Bram de Leeuw, Sepus Noordmans and Sara Risvåg, While You Were Sleeping is a great example of comprehensive exhibition design.