Dots, blocks and fades layered up in multifaceted exhibition identity for The Hague’s Royal Academy

Date
9 October 2015
Reading Time
1 minute read

While You Were Sleeping , the identity for the graphic design graduation show at the Royal Academy of Art in The Hague, uses a simple colour palette and employs the repetition of dots, blocks and fades to bring coherence to the group show without overshadowing the work. It is made up of components from the promotional material through to the design and construction of the exhibition’s modular systems and the layers to the identity are reflected in its aesthetic, with text both over and underlaid on the posters and the publication cover.

Designed and produced by a group of students graduating from the graphic design programme; Alyar Aynetchi, Orphé Tan-A-Kiam, Tomas Laar, Bram de Leeuw, Sepus Noordmans and Sara Risvåg, While You Were Sleeping is a great example of comprehensive exhibition design.

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Royal Academy of Arts: While You Were Sleeping

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Royal Academy of Arts: While You Were Sleeping

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Royal Academy of Arts: While You Were Sleeping

Above

Royal Academy of Arts: While You Were Sleeping

Above

Royal Academy of Arts: While You Were Sleeping

Above

Royal Academy of Arts: While You Were Sleeping

Above

Royal Academy of Arts: While You Were Sleeping

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About the Author

Billie Muraben

Billie studied illustration at Camberwell College of Art before completing an MA in Visual Communication at the Royal College of Art. She joined It’s Nice That as a Freelance Editorial Assistant back in January 2015 and continues to work with us on a freelance basis.

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